Harbour Wines and Spirits – Why Wine?

Harbour Wines and Spirits – Why Wine?
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When it comes to something like wine, quality and reputation is everything. That being said, success in the wine market is no easy feat. Yet, GraceKennedy has accomplished this through their brand Harbour Wines and Spirits.

GraceKennedy decided to enter the wine market for obvious reasons. Just think about it, as a conglomerate renowned for dominating the food market, it was only a matter of time before they decided to supply food’s sultry companion – wine.

In recent times, wines are making a resurgence and Harbour Wines and Spirits intends to capitalize on this popularity, in fact they have already started. Sharice Fernander, Brand Manager for Grace Foods and Services Co., explained: “Last year, because of the overwhelming response we’ve been getting regarding the brands [of wine] that we carry, we took a decision to create a separate identity for wines and spirits, hence the name ‘Harbour Wines and Spirits.’” The name of the wine division references GraceKennedy’s early beginnings as a commercial mercantile, commercial shipping and insurance business located near Kingston Harbour.

As Sharice mentioned, Harbour Wines and Spirits carries a wide range of wines, and this is something that Gilroy Graham, General Manager of Grace Foods and Services Co. spoke to, “One of the things you look at when offering wines is the price range. So we have wines ranging from below a thousand dollars [JMD], to several thousand dollars per bottle [JMD]. We have wines sourced from Argentina, Chile, the United States out of Washington, South Africa, and Europe. We’re still expanding the range, because we want to offer a taste for every palette.” A few of the specific brands that Harbour Wines and Spirits carry are: Cavit, Stracalli and Triventa. There is also an assortment of sparkling wines, for the “non-alcoholic wine drinker”.

One thing to note though is that wine isn’t purely for recreational purposes; there are in fact health benefits. Just to name a few, moderate wine drinkers have increased longevity, lower risk of heart attack and heart disease, a lower risk of stroke, a lower risk of type 2 diabetes and even color cancer, among other things. Quite an impressive list when you think about it.

Yet, what do you think is the perfect time to drink wine? The first thing that would come to mind would be a special dinner or event. However, Sharice and Gilroy – who are both avid wine drinkers – agree that wine can and should be enjoyed whenever the moment calls for it. Wine is to be appreciated! When was your last glass?

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